Project Type : Packaging Design
Industry : FMCG
Content, happy and satisfied... That’s the Kothai cow. A milk and dairy company based in Tamil Nadu, Kothai uses traditional methods to serve pure milk organic products like cow ghee, butter, malai paneer and a lot more with no added chemicals.
We worked on their packaging designs and explored beyond the process and product preparation to create a packaging that connects with the audience and stays with them. To give them a unique personality, we decided on the native girl to be the human mascot for the brand and help them form a retention and trust that could lead them to be recognised as staple for all kinds of milk-based products.