A sub brand of ‘Coverings’, Karika was their range of wall and floor furnishings. Curated from global brands, Karika had a range of acoustic materials and wanted to create a unique niche with the branding. A catalogue containing the samples in different colours and specifications would be the prime marketing material to reach architects, designers and other stakeholders.
We designed a minimalist chic logo combined with concise text set against muted graphics to lend a sophisticated look to the catalogue. The catalogue showcased samples of the acoustic materials in different colours with the required specifications. The identity graphics were based on repetitive patterns, the same way the acoustic panels will be used to create interesting patterns with similar elements.