Single Project

JOLLY ROGER

Branding.

A retail label for casual wear, JOLLY ROGER offers a unique style ethos which is translated into contemporary styles and designs, catering to the varied yet discerning taste of the modern pirate enthusiasts. The brand prides itself in offering a carefully curated selection of fashion forward apparel and accessories for the trendy with a touch of vintage ways. This brand has rough and rugged characteristics that upholds a rustic feel. Just like the name suggests, the identity was made rude and intimidating. Swimming upstream against all odds of making your mark friendly inorder to be more approchable. Jolly Roger gives no quarter.

INDUSTRY: RETAIL, APPAREL
SERVICES: BRANDING, STRATEGY, ART & PACKAGING